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LOCAL FOUNDING PARTNER PROGRAMME  

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Early visibility, founding recognition, and reserved promotional access for businesses joining before launch.

LOCAL FOUNDING PARTNER LAUNCH PACKAGE

The Local founding partner launch package is a limited pre-launch opportunity for local businesses to secure early visibility, founding recognition, and access to selected promotional tools before Tara opens more widely. It is designed for businesses that want to be involved early, be seen early, and benefit from a structured launch package rather than a standard advertising offer.

WHAT YOU GET

As a Local Founding Partner, your package can include:

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  1. founding partner recognition on the Tara website

  2. a dedicated business page

  3. homepage founder spotlight eligibility

  4. in-app map visibility at launch

  5. customer offers

  6. staff travel support

  7. referral rewards for qualifying new Tara customers

  8. access to a reserved early promotional window before wider commercial promotion opens
     

Taken together, this gives your business a real early position inside Tara’s launch structure, not just a listing on a page.

Be visible before the platform gets crowded

WHY

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Transport affects more businesses than they realise.

A late staff member, a missed appointment, or a customer unsure how to get home all have a commercial impact. Better local transport helps customer confidence, staff movement, and access to your business.

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This package is for businesses that want practical visibility and an early local advantage.

WHY NOW

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Value that starts early

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You do not have to wait until launch for everything.

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Once your page is approved, your business can go live on the Tara website. Your recognition starts early. Your public position starts early.

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Then, when Tara launches in your area, your in-app visibility and launch tools can begin.

Founding partners get in before wider promotion opens

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For the first 12 months from Launch Day, selected promotional visibility is reserved for founding partners only. That means a clearer launch environment and a stronger early position. After that, no new businesses can join the founding partner package in that area.

HOW IT WORKS

Tara contacts you, or you contact Tara at partnerships@tarataxi.co.uk

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If you want to go ahead, Tara sends you a registration link. You submit your details, receive your invoice, and once your place is confirmed and your page is approved, your early visibility begins.

Launch-phase visibility starts when Tara goes live in your area.

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CONTRIBUTION TIERS

ENTRY (£100–£199)

For businesses that want founding status and early presence.

Includes:

  • Local founding partner recognition

  • Dedicated business page on the Tara website

  • Inclusion in the partner directory

  • Category-based listing

  • Eligibility for general partner communications

  • Website visibility for up to 24 months

CORE (£200–£349)

For businesses that want local visibility inside Tara from launch.

Includes everything in Entry, plus:

  • Local map visibility

  • Access to customer arrival offers

  • Access to staff arrival support

  • Referral rewards

  • Eligibility for grouped promotional mentions

  • Eligibility for homepage spotlight rotation

LEAD (£350–£699)

For businesses that want broader reach and stronger positioning.

Includes everything in Core, plus:

  • Wider-area map visibility

  • Increased visibility priority within the platform

  • Higher referral reward level

  • Greater access to customer and staff offer capacity

  • Increased eligibility for promotional features

  • Higher likelihood of homepage spotlight placement

PREMIER (£700+)

For businesses that want the strongest early position available.

Includes everything in Lead, plus:

  • Full-area map visibility

  • Highest visibility priority within promotional layers

  • Maximum referral reward level

  • Highest access to customer and staff offer capacity

  • Priority consideration for homepage spotlight placements

  • Strongest positioning within the founding partner group

*All tiers include founding recognition, a website listing, and a place inside Tara’s early business layer.
*Higher tiers increase how widely your business is seen, how strongly it is positioned, and how much commercial value you can unlock.
*For full details of the programme, click here.

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Founder spotlight on the homepage 

The Tara homepage showcases 7 Local founding partners at a time, with each logo linking to the partner’s business page.

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The spotlight is structured as follows:

  • 1 permanent position for the highest contributor at the application deadline

  • 2 rotating positions refreshed monthly

  • 4 rotating positions refreshed every 2 weeks

 

All placements are set by contribution ranking at the application deadline.

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Spotlight placement is visibility only and has no effect on service or platform operations.

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Secure your early position before the founding window closes. Choose your tier and become one of Tara’s first Local Founding Partners.

Don't forget to mention your business name!

FULL PROPOSAL

TERMS AND CONDITIONS

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