Local Founding Partner - Launch Package
TERMS AND CONDITIONS
Version: 1.0
Date: 24.03.2026
These Terms and Conditions form the legal agreement between:
Tara Taxi UK Ltd, a company incorporated in Scotland under company number SC874000, with its registered office at 1D Cross Street, Perth, PH2 8JQ (“Tara”, “we”, “us”, “our”)
and
the business, organisation, or other non-consumer entity identified in the registration form, order form, invoice, or signature block (“Partner”, “you”, “your”).
By signing the agreement, accepting these terms online, and/or paying the applicable invoice after receipt of these terms, the Partner agrees to be bound by them.
1. Interpretation
1.1 Definitions
In these Terms:
Application means the Partner’s application to join the Local Founding Partner Launch Package.
Business Day means any day other than a Saturday, Sunday, or public holiday in Scotland.
Effective Date means the date on which the Agreement is formed under clause 2.
Founding Group means the group of approved Local Founding Partners for the relevant launch area.
Launch Area means the area notified by Tara in writing as the relevant area for the Partner’s package.
Launch Day means the date on which Tara becomes live for rider bookings in the relevant Launch Area.
Launch Credit means the visibility credit or equivalent starting credit balance allocated to the Partner under its selected package tier.
Map Visibility means the in-app business pin visibility and related tier-based visibility layers made available by Tara.
Partner Page means the Partner’s dedicated page and/or listing on Tara’s website and related public-facing channels.
Partner Page Live Date means the date on which the Partner Page first goes live publicly.
Partner Package means the Local Founding Partner Launch Package purchased by the Partner.
Partner Package Fee means the one-off fee stated in the invoice.
Reserved Promotional Window means the first 12 months from Launch Day during which selected promotional visibility is reserved to the Founding Group only, as described in these Terms.
Referral Scheme means the new-customer referral system described in clause 10.
Spotlight means the homepage founder spotlight and related featured placements described in clause 9.
1.2 Interpretation rules
References to “including” or similar words are illustrative and not limiting. Headings do not affect interpretation. A reference to a law includes that law as amended or replaced.
2. Contract formation and eligibility
2.1 Business-only contract
The Partner confirms that it is acting wholly or mainly in the course of business and not as a consumer.
2.2 Application process
The Partner Package is offered by invitation, outreach, or direct business enquiry. Tara may decide whether to invite, accept, decline, or defer any Application in its absolute discretion.
2.3 Formation
A binding Agreement is formed on the earlier of:
a. both parties signing the agreement or order form;
b. the Partner accepting these Terms through Tara’s online registration flow and Tara confirming acceptance; or
c. the Partner paying the invoice after receiving these Terms and the invoice.
2.4 Approval remains required
Payment alone does not guarantee public listing or approval. Tara retains approval rights under clause 7.
3. Nature of the package
3.1 What the Partner Package is
The Partner Package is a pre-launch business package. It is not an investment, deposit, security, or equity interest. It gives the Partner access to a combination of founding recognition, visibility, and selected launch-related business tools, as further described in these Terms and in the programme materials.
3.2 No ownership or return
The Partner receives no equity, ownership, profit share, revenue share, or financial return from paying the Partner Package Fee.
3.3 Pre-seed only
The Partner Package is available only during Tara’s pre-seed phase and is not intended to be reopened in the same form once closed. Tara may offer different products, pricing, structures, or terms to later entrants.
4. Fees, invoices, and payment
4.1 Fee
The Partner must pay the Partner Package Fee shown on the invoice for its selected tier.
4.2 VAT
Tara is not currently VAT-registered. Unless and until Tara becomes VAT-registered, invoices will be issued without VAT.
4.3 Payment deadline
Invoices are due within 7 calendar days of issue unless the invoice states an earlier deadline.
4.4 No right to offset
The Partner must pay all sums in full without deduction, withholding, counterclaim, or set-off except where required by law.
4.5 Late payment
If payment is not received by the due date, Tara may withdraw the Application, cancel the invoice, reallocate the place, or require a fresh Application.
4.6 Incomplete or unpaid applications
Applications that are incomplete or unpaid by the relevant closing date are not part of the Founding Group.
5. Programme timing and closing
5.1 Application cutoff
Applications for a Launch Area close 14 days before Launch Day for that area.
5.2 Requirements by cutoff
To secure a place in the Founding Group, the Partner must, by the applicable cutoff:
a. submit the required information;
b. complete the registration process; and
c. pay the applicable invoice in full.
5.3 Founding Group fixed
At the application cutoff, the Founding Group for that Launch Area is fixed. No new businesses may join the Partner Package in that Launch Area during the first 12 months from Launch Day.
5.4 Additional areas
If Tara launches in additional areas during that first 12-month period, Tara may open separate founding partner programmes for those additional areas on separate terms.
6. What Tara delivers
6.1 Pre-launch benefits
Once the Partner is approved and its page is published, Tara may begin delivering pre-launch benefits, which may include:
a. founding recognition;
b. website listing and Partner Page;
c. inclusion in partner directories;
d. category placement;
e. eligibility for Spotlight structures; and
f. inclusion in grouped partner communications.
6.2 Launch-phase benefits
Launch-phase benefits may include, depending on tier and operational readiness:
a. Map Visibility;
b. selected promotional visibility;
c. customer offer tools;
d. staff support tools; and
e. Referral Scheme access.
6.3 No guarantee of every feature
Some features are optional, tier-limited, area-limited, or dependent on operational readiness. Tara does not guarantee that every feature described in programme materials will be active simultaneously or indefinitely.
6.4 No results guarantee
Tara does not guarantee bookings, customer volume, impressions, click-throughs, leads, revenue, footfall, appointment attendance, staff attendance, or any specific commercial outcome.
7. Approval, content, and branding
7.1 Approval right
All listings, pages, branding, descriptions, imagery, and promotional materials remain subject to Tara’s approval.
7.2 Content standards
The Partner must ensure that all submitted materials are accurate, lawful, non-misleading, non-infringing, and suitable for public display.
7.3 Tara may request edits
If Tara reasonably considers that submitted content is incomplete, misleading, unlawful, unsuitable, poor quality, or inconsistent with the programme, Tara may require edits before publication.
7.4 Rejection and resubmission
If Tara is unable to approve the Application as submitted, Tara will first offer the Partner a reasonable opportunity to amend and resubmit its materials.
7.5 If unresolved
If, after a reasonable resubmission opportunity, Tara still cannot approve the Application, Tara may cancel the Application and refund the Partner Package Fee in full.
7.6 Branding licence
The Partner grants Tara a non-exclusive, worldwide, royalty-free licence during the term of this Agreement to use, reproduce, display, publish, crop, adapt for layout, and distribute the Partner’s:
a. business name;
b. trading name;
c. logos;
d. submitted images;
e. submitted descriptive copy; and
f. testimonials or endorsement text supplied by the Partner,
solely for the purposes of delivering, promoting, and administering the Partner Package and related launch communications.
7.7 Ownership preserved
Ownership of the Partner’s pre-existing brand assets remains with the Partner.
8. Map visibility and credit
8.1 Credit-based model
Map Visibility is credit-based. The Partner receives the Launch Credit attached to its tier, and Map Visibility continues only while sufficient credit remains active.
8.2 Included credit
The Launch Credit is allocated in line with the selected tier and is intended to support the relevant Map Visibility reach associated with that tier.
8.3 Credit burn
The current founder model is based on an equivalent rate of approximately £2 per active visibility day, depending on tier and reach. Tara may refine the internal credit-consumption mechanics provided the Partner’s contractual commercial position is not materially worsened during its included founder credit period.
8.4 Credit exhaustion
Once the Partner’s active credit is exhausted:
a. the Partner will no longer appear in map-based visibility placements; and
b. continued Map Visibility will require the purchase of additional credit.
8.5 Additional credit after exhaustion
After Launch Credit is exhausted, Tara may offer additional credit under the commercial structure then in force.
8.6 Transitional founder discount
As a founder benefit, the Partner is entitled to a 10% discount on additional Map Visibility credit purchased during the period ending on the earlier of:
a. 12 months after the Partner’s initial Launch Credit is exhausted; or
b. 12 months after Launch Day.
After that period, Tara’s standard commercial pricing applies.
8.7 No transfer or cash value
Credit has no cash value, is non-transferable, and may only be used within Tara’s systems in the ways permitted by Tara from time to time.
9. Spotlight and promotional visibility
9.1 Spotlight not guaranteed
Eligibility for Spotlight or other featured placements does not guarantee placement.
9.2 Subject to design and capacity
Spotlight, homepage features, social promotion, grouped mentions, and other promotional placements remain subject to:
a. website design;
b. page space;
c. campaign structure;
d. operational capacity; and
e. programme changes made in good faith.
9.3 Rotation and placement rules
Tara may operate rotation, contribution-based ranking, or other structured visibility rules for Spotlight placements. Tara may amend those mechanics where reasonably required for design, fairness, capacity, or operational reasons.
9.4 No equal promotion promise
Tara does not promise equal frequency, reach, or prominence of promotion across all partners.
10. Referral scheme
10.1 Optional feature
The Referral Scheme is an optional, launch-phase feature and is not included in the Entry tier.
10.2 Qualification criteria
A referral qualifies only where:
a. the referred person is a new Tara customer;
b. the customer completes either 3 trips or £25 of travel spend, whichever occurs first; and
c. the qualification occurs within 30 days of account creation.
10.3 Tier values
Qualified referral rewards are credited as follows:
a. Core: £1 credit per qualifying referral
b. Lead: £2 credit per qualifying referral
c. Premier: £3 credit per qualifying referral
10.4 No cash payment
Referral rewards are paid as programme credit only, not cash.
10.5 Credit timing
Tara aims to apply qualifying referral credit within 24 to 72 hours after qualification, but timing is not guaranteed.
10.6 Fair use
Self-referrals, duplicate referrals, artificial referrals, internal misuse, staff gaming, fake accounts, collusive conduct, or any non-genuine usage are prohibited.
10.7 Review, rejection, reversal
Tara may investigate, reject, withhold, suspend, or reverse any referral credit where Tara reasonably suspects fraud, abuse, duplication, ineligibility, error, or non-genuine activity.
10.8 Referral period
The Referral Scheme runs for the first 12 months from Launch Day only, unless Tara ends it earlier for fraud, abuse, technical, legal, regulatory, or operational reasons.
10.9 No guarantee beyond year one
No referral reward or credit top-up is guaranteed beyond that first 12-month period.
11. Customer and staff offer tools
11.1 Optional only
Customer offers, staff arrival support, staff clock-out support, and similar business-facing tools are optional and not mandatory for participation.
11.2 Activation subject to setup
These tools only become active where Tara has configured them for the Partner and the relevant feature is live in the Launch Area.
11.3 Separate feature rules
Operational rules, caps, limits, values, fraud controls, QR usage rules, and misuse controls for these tools may be set out in separate feature rules, policies, or operating guidance issued by Tara from time to time.
11.4 No automatic entitlement to volume
Having access to a tool does not guarantee any volume of claims, usage, or commercial outcome.
11.5 Tara controls compliance framework
Tara may suspend or refuse access to any offer tool where required for fraud prevention, technical integrity, regulatory alignment, safety, or operational control.
12. Reserved promotional window and exclusivity
12.1 Reserved promotional window
For the first 12 months from Launch Day, selected promotional visibility is reserved for founding partners in the relevant Launch Area.
12.2 Scope of reservation
This reservation applies only to promotional visibility layers, which may include enhanced promotional map layers, featured placements, priority promotional zones, and other selected promotional surfaces designated by Tara.
12.3 No wider exclusivity
This reservation does not prevent:
a. other businesses from being listed on Tara;
b. non-promoted or standard business visibility;
c. general onboarding; or
d. Tara’s normal operation in the Launch Area.
12.4 No monopoly or ownership
Nothing in this Agreement gives the Partner any ownership, veto, exclusivity over a category, exclusivity over a locality, or exclusivity over all future promotional space.
13. Refunds, cancellations, and no-launch risk
13.1 Partner cancellation before page goes live
The Partner may cancel before the Partner Page Live Date by written notice. In that case, Tara will refund the Partner Package Fee, less any non-recoverable third-party charges already paid specifically for that Partner, if any.
13.2 No refund after page goes live
Once the Partner Page has gone live, the Partner Package Fee becomes non-refundable, because Tara has commenced delivery of the package and allocated programme benefits.
13.3 No refund solely because launch is delayed or does not occur
The Partner acknowledges that Tara is an early-stage business and that launch timing may change. If Tara does not launch in the relevant Launch Area, or launches later than expected, that alone does not entitle the Partner to a refund, because pre-launch visibility, recognition, setup work, and related programme delivery already form part of the contractual consideration.
13.4 Six-month long-stop acknowledgement
If Launch Day has not occurred within 6 months after the Partner Page Live Date, Tara may:
a. set a revised Launch Day;
b. continue pre-launch visibility only;
c. amend or defer launch-phase elements for that area; or
d. discontinue launch-phase elements for that area.
For the avoidance of doubt, no refund is due solely because that six-month point is reached.
13.5 Tara rejection after resubmission process
If Tara ultimately rejects an Application under clause 7.5 after offering reasonable resubmission, Tara will refund the Partner Package Fee in full.
14. Partner obligations
The Partner must:
a. provide accurate, complete, and lawful information;
b. keep contact and billing information up to date;
c. use Tara branding and statements truthfully;
d. not misrepresent Tara as council-backed, council-approved, or formally endorsed;
e. not misrepresent the package as giving guaranteed customer volume, guaranteed launch timing, or guaranteed commercial returns;
f. comply with any applicable laws and industry rules relevant to the Partner’s business; and
g. comply with any reasonable operational instructions issued by Tara for programme administration.
15. Prohibited conduct
The Partner must not:
a. upload infringing, unlawful, defamatory, misleading, or unsafe content;
b. misuse QR codes, referral links, claim routes, or credit systems;
c. create or encourage fake, duplicate, or artificial referrals;
d. engage in self-referral or collusive referral activity;
e. present ordinary availability as guaranteed;
f. state or imply that Tara is regulated by, partnered with, or acting for a council; or
g. do anything likely to damage Tara’s brand, systems, legality, or programme integrity.
16. Suspension, removal, and termination
16.1 Removal by Partner
The Partner may request removal of its public page or listing at any time. Tara will act within a reasonable period. No refund is due following such removal.
16.2 Removal or suspension by Tara
Tara may suspend, remove, or terminate the Partner’s participation immediately if the Partner:
a. breaches these Terms;
b. provides misleading or unlawful content;
c. engages in fraud, abuse, or misuse;
d. creates material reputational risk;
e. makes prohibited claims about Tara;
f. becomes insolvent or ceases trading; or
g. otherwise acts in a way that Tara reasonably considers incompatible with the programme.
16.3 Effect of suspension or removal
If the Partner is suspended or removed:
a. Tara may remove public listings and promotional placement;
b. Tara may suspend or cancel credit usage;
c. Map Visibility may cease immediately; and
d. no refund is due except where Tara expressly agrees otherwise in writing.
16.4 Survival
Clauses dealing with fees, refunds, branding already used, liability, governing law, confidentiality, and accrued rights survive termination where relevant.
17. Intellectual property and use of Tara materials
17.1 Tara IP
All Tara branding, websites, layouts, QR structures, systems, programme concepts, and related content remain Tara’s property or licensed rights.
17.2 Limited right to refer to status
During the term, the Partner may state that it is a “Local Founding Partner” only while its participation remains active and only in a truthful, non-misleading manner.
17.3 No implied endorsement
The Partner must not imply that Tara has certified, recommended, guaranteed, or endorsed the Partner’s business, goods, or services.
18. Data protection and submitted information
18.1 Tara as controller
Tara will process personal data it receives in connection with the programme in accordance with its privacy notice and applicable data protection law.
18.2 Partner responsibility
Where the Partner submits personal data relating to staff, representatives, or other individuals, the Partner warrants that it has an appropriate lawful basis to do so and has provided any required privacy information.
18.3 Public display data
The Partner acknowledges that business profile information intended for the Partner Page is submitted for public display.
19. Liability
19.1 Excluded losses
To the fullest extent permitted by law, Tara will not be liable for any:
a. loss of profit;
b. loss of revenue;
c. loss of opportunity;
d. loss of goodwill;
e. loss of anticipated savings;
f. indirect loss; or
g. consequential loss,
arising out of or in connection with the Partner Package.
19.2 No results liability
Tara is not liable for lack of bookings, low visibility, low conversion, launch delay, feature withdrawal, low referral volume, credit burn rates, or any commercial performance shortfall.
19.3 Cap on direct liability
Tara’s total aggregate liability arising out of or in connection with the Agreement shall not exceed the amount of the Partner Package Fee actually paid by the Partner.
19.4 Non-excludable matters
Nothing in these Terms excludes or limits liability for:
a. fraud or fraudulent misrepresentation;
b. death or personal injury caused by negligence; or
c. any liability which cannot lawfully be excluded or limited.
20. General
20.1 Entire agreement
These Terms, together with any signed order form, registration form, invoice, and expressly incorporated schedules or policies, form the entire agreement between the parties regarding the Partner Package.
20.2 Order of precedence
If there is inconsistency between documents, the order of precedence is:
-
signed order form or signed agreement
-
these Terms
-
invoice
-
registration form
-
marketing or proposal materials
20.3 Variation
No variation is effective unless in writing and agreed by Tara. Tara may update operational policies, feature rules, and programme mechanics where reasonably required for legality, fraud control, safety, technical operation, or consistency with the package.
20.4 Assignment
The Partner may not assign or transfer its rights without Tara’s prior written consent. Tara may assign the Agreement to a group company or successor on notice.
20.5 Notices
Formal notices must be sent by email to the most recent contact details notified by each party, unless a signed agreement specifies a postal notice address.
20.6 No partnership
Nothing in the Agreement creates any partnership, agency, joint venture, or employment relationship.
20.7 Third-party rights
Except as expressly stated, no third party has any right to enforce this Agreement.
20.8 Governing law and jurisdiction
This Agreement and any dispute or claim arising out of or in connection with it are governed by the law of Scotland. The courts of Scotland shall have exclusive jurisdiction.